Are you a businessman with an online store? If the answer is ‘yes’, then you already know that one of the most important thing for the success of an online business is good leads. Good leads are those leads which generate business, and getting good leads is not easy.
Are you a businessman with an online store? If the answer is ‘yes’, then you already know that one of the most important thing for the success of an online business is good leads. Good leads are those leads which generate business, and getting good leads is not easy. You may get thousands of leads every day, but the question is how many leads have been successfully converted to business. Loads of traffics may not mean a thing, but what you would want at the end of the day is generation of the business. Your website is not just a showcase, not like a free park at roadside where people come and take a walk and go away.
1. Campaign strategically.
The first step of any business starts with campaigning, but the successful ones are those who have strategically planned their campaign. To start it in the best way, strong but simple, referral agreement should be made. Now, get aligned with all of them starting from the best CRMs to the hosting companies, merchant processors, traffic generators, website designers, and all others whatever you can think of. Give the referrals big bonus on successful business and pay them as fast as you can. Throw yourself with all the power and accessories you have behind every leads generated, do everything you can to convince them to become your customer.
2. Try to get quality traffic.
Tie up with top publishers. They are the ones who would create quality traffic for you. Pay them and regularly enquire with them and suggest them the type of leads you need.
3. Commercial Intent keywords
Put commercial intent keywords in the top tier traffic sources. Commercial intent keywords are words which would help you to get maximum SEO benefits.
4. Categorize your leads on the basis of profits.
You would get leads and amongst them you would know which lead is going to be a highly profitable one for you and also low profitable ones. So, categorize the leads list such that you give the high profit leads immediate attention and keep the low profit as well as cold leads for later.
5. Let go the Dead leads.
Leads which are wasteful, and you know would never turn out to be a customer, just let them go away. Suppose your website is about selling television, and you have leads coming for tennis-ball. Why waste time on them. So, let them go. You paid for leads of the product you are selling or the service you are providing, these leads are not your customer, let others handle them.
Just remember one thing; your leads are your business in this internet market. There are the ones that would waste your time, and then there are the ones who are going to be your customer. So, learn to filter your leads and keep focused on the high quality ones, because these leads are your best bet when selling products or services.